Eduarda Oliveira
Eduarda Oliveira seated in a wooden armchair

Eduarda Oliveira · Product Design Strategist

I find the problem nobody had named yet.

Every brief arrives tangled.

A chatbot request. A flat revenue line. A report only one person could build.

I look for the one thread worth pulling.

Then the rest comes loose.

Senior Product Designer for complex, regulated products.

Healthcare, fintech, manufacturing and AI. Research-led, from discovery to launch.

See the work Get in touch
Eduarda Oliveira seated in a wooden armchair

Eduarda Oliveira · Product Design Strategist

I find the problem nobody had named yet.

Senior Product Designer for complex, regulated products. Healthcare, fintech, manufacturing and AI.

See the work

Work for Fortune 500 companies and fast-moving teams, through Venturus, one of Brazil's leading tech R&D institutes.

  • WestRock
  • ADATA
  • Cargill
  • Mercor
  • Toptal
  • RoadCard
  • Venturus
5Years
8Industries
10+Projects

Selected work

Six projects where researchchanged what got built.

How I work

How I work

Press and hold, or hold Space or Enter, to reveal the five steps one by one. Once untangled, press again to tangle the threads back.

  1. 01

    Understand and question the brief.

    Medstation asked for a chatbot. Eight weeks of research showed the real problem was patient intake.

  2. 02

    Watch, don't only ask.

    At RoadCard, the 10 hour delay showed up only when users walked me through their evening routine.

  3. 03

    Document what people know, and share it.

    At ADATA, documentation came first, so the whole team understood the problem at the same depth.

  4. 04

    Prioritize where to start.

    At Packfy, checkout went first because it sat closest to revenue.

  5. 05

    Leave it measurable.

    Define success before starting, like 60% adoption in month one, so every effort points at it.

What I bring

Where I'm most useful.

  • 01

    Discovery research

    Interviews, observation, BPMN and affinity mapping. Research that sets direction, not research that rubber-stamps it.

  • 02

    Product strategy

    From market analysis to roadmap. I've shaped product direction in rooms with CEOs.

  • 03

    Data-heavy systems

    Real-time dashboards and manufacturing intelligence, where ambiguity is expensive.

  • 04

    Regulated environments

    Healthcare, industrial manufacturing and financial services, where mistakes have real consequences.

  • 05

    AI evaluation

    Human review workflows for AI models: method, annotation quality and behavior analysis.

  • 06

    End-to-end design

    Brief to shipped product: IA, prototypes and design systems, wherever the problem needs me.

Eduarda Oliveira laughing, wearing orange-tinted glasses, a white t-shirt and a black blazer

About

I've studied how people live, moveand decide since long beforeI was a designer.

At 17, I built HOP (Help Other People). An app that connects travelers with locals who show their city as residents, not tour guides. It won national and international awards, drew angel investors and nearly became a company. It taught me that the most interesting problems stay invisible until someone looks closely.

Then came Architecture and Urban Planning, where I spent 3 years studying housing inequality in Brazilian territory, with a deep focus on why women in Brazil end up in the least desirable parts of the city. I mapped IBGE census data in QGIS, paired it with interviews in the favela, and turned it into my final thesis.

I bring the same instinct to digital products. I look for root causes, not justifications.

I'm passionate about people and why they do what they do. Design is how I turn that into the impact I want to see in the world.

Questions

Before you reach out.

Are you open to remote roles?

Yes. I'm based in Brazil (GMT-3), fluent in English and Portuguese, and open to remote senior Product Design and Research roles.

How do you work with engineering?

Early and closely. At ADATA I was the only designer alongside 16 engineers and an agile lead for two years, and we built and migrated a 100+ component design system together.

Can you show work under NDA?

Some numbers stay with the client, like Packfy's conversion figures. I'm happy to walk through the full process on a call.

Have you worked on AI products?

Yes. I led Venturus's AI market research, which became a product they sell, and I've structured human review workflows for AI model evaluation.

How do you use AI in your design process?

Every day, in layers. Gemini and NotebookLM for desk research and market context, Claude as my research partner and project memory, Miro and FigJam for workshops, Claude Design and Figma for prototypes up to production-ready, Maze for testing, Higgsfield and Runway for image and video. I built this portfolio with Claude Design and Claude Code.

Eduarda Oliveira seated in a wooden armchair, wearing a black jumpsuit and orange-tinted glasses

Contact

Let's talk about yourhardest product problem.

Open to senior Product Design and Research roles with teams building complex, regulated or AI-driven products.

eduarda.soliveira@outlook.com
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Remote · Based in Brazil · English and Portuguese