Product, Engineering, Marketing and business stakeholders scored the opportunities together against user impact, business impact and implementation effort. Checkout was the only one sitting close to revenue with evidence on both sides.

Impact

Do first Big bets Fill-ins Park Checkout redesignFirst release Restructure account creation Full mobile-first rollout Information architecture overhaul Quote review experience Performance and asset optimisation Catalogue discoverability Seller quoting tools

Effort

Redesigning everything would have meant months before anything reached a user. Starting at checkout put the first mobile-first experience in production early, and gave the rest of the platform a pattern to follow.