Rather than one conversion number, the journey was rebuilt stage by stage from the events the platform already emitted.

Indexed to 100 at entry

Reached the quote flow100

−36asked for company, fiscal and billing data

Started account creation64

−26registration abandoned before the quote was seen

Completed registration38

−7

Opened the order area31

−4

Reviewed the quote27

−5

Started checkout22

−18the single largest loss, at the moment closest to revenue

Completed payment4

62 of 100

were lost around account creation, before anyone could read a price.

82%

of the few who reached checkout still left without paying.